Tuesday's Tip: Are You Making These Mail Piece Design Mistakes?

The way your mail piece is designed can have a significant impact on customer response rates. But mistakes can cost you quite a bit, too.The way your mail piece is designed can have a significant impact on customer response rates. But mistakes can cost you quite a bit, too.

Your choices of fonts, envelopes, and color used in your direct mail campaigns can not only impact your customer response rate and overall delivery of your mail piece, but they can also cause postage costs to increase — which is never something a mailer wants to see. However, it can sometimes be daunting to stay updated on all the best practices relating to design. Industry expert Rob Hanks explores some common mail piece design mistakes — and to avoid them — in this week's Tuesday's Tip.

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